NYFW 2025 PROJECT

After an incredible collaboration last season, Juventus and New York-based fashion brand Le Père have taken it to the next level.

This year, we dropped an exclusive capsule collection, featuring a reimagined Juventus adidas home jersey designed by Le Père, along with a cap and scarf to complete the look.

 

The collection quickly gained attention, and things hit a high note on February 13th with an unforgettable event at The Ground during New York Fashion Week (NYFW). Special guest producer and singer Pi’erre Bourne brought the vibe, and over 400 guests packed the space to experience the collaboration firsthand.

 

This wasn’t just about football, it was a celebration of Juventus as a cultural icon, blending sport and lifestyle in a way that speaks to the heart of today’s youth culture.