Team Jay

Team Jay is the innovative project through which Juventus looks to the future, speaking directly to the fans of tomorrow.

Through an animated series designed for children aged 6 to 11, the Club conveys core values such as respect, empathy, and teamwork, embodied by the main characters Jay, Cami, Matthew, Duke, and Whushu. With over 450 million views and 1.8 million subscribers on YouTube, Team Jay has become a benchmark for engaging new generations. A multilingual and cross-media initiative, it strengthens the bond between Juventus and its young fans by offering entertaining and educational content that goes far beyond the football pitch.