Juventus at the Lucca Comics & Games

For two years, Juventus has been present at Lucca Comics & Games, the largest European festival dedicated to comics, games, and entertainment.

With the animated series Team Jay, we showcased our innovative spirit and strong connection with younger generations through an immersive experience that combined sports, imagination, and values such as friendship and teamwork. Our booth became a meeting point for families, fans, and creators, where football and pop culture blended into a single dimension. It was an opportunity to demonstrate how Juventus can engage with youth beyond the pitch, bringing its vibe to the heart of one of the most iconic events in the entertainment scene.