Juventus at the Fanatics Fest

From June 20 to 22, 2025, Juventus took centre stage at Fanatics Fest New York, the world’s biggest celebration of sport and pop culture.

Three days of experiences, encounters and excitement — a true celebration of black-and-white energy.

At the official booth, fans had the chance to compete, create and connect with members of the Creator Lab — including Ben Black, Adonias, and mascot Jay.
Legend Patrice Evra met supporters and signed autographs, while Juventus’ presence at the festival was also an opportunity to meet leading content creators and sports icons such as Livvy Dunne, James Harden, Dwyane Wade, Logan Paul, and many others.

An event that blended sport, entertainment and Juventus energy.
See you soon, NYC.