World Freestyle Football Championship 2024

Juventus announced a global collaboration with the World Freestyle Football Association (WFFA) to create and host the 2024 Freestyle Football World Championship.

The World Finals will be held on November 13 at our Juventus Creator Lab in Turin, bringing together 32 of the world’s best freestyle athletes—16 men and 16 women—for a one-of-a-kind competition.

 

This initiative builds on our growing involvement in the freestyle community. After hosting the first global freestyle competition on TikTok in 2023 and welcoming Adonias Fonseca as our official freestyler, we’ve continued to invest in this creative, youth-driven side of the game. In 2024, we also released a dedicated documentary about Adonias’s story and supported the global scene as media partner of the World Championship in Nairobi.

 

By hosting the World Finals in Turin, we’re not just promoting a global event—we’re celebrating the culture, passion, and innovation that freestyle football represents. It’s another step in our journey to connect with new generations and redefine what football can look like beyond the pitch.