A special present

At Juventus, we cherish the unique bond we share with our fans, which transcends generations.

This connection was exemplified in our “”Present for You”” campaign during the holiday season, when we had the pleasure of hosting Nonna Alice, an 85-year-old Instagram sensation and lifelong Bianconeri supporter, for her very first visit to Allianz Stadium.

 

Nonna Alice’s enthusiasm for Juventus has inspired many, and during her visit, she experienced the electrifying atmosphere of the stadium, cheered alongside fellow fans, and had the unforgettable opportunity to meet club legend Alessandro Del Piero. This special moment highlighted the timeless passion that unites the Juventus family, our core message behind “”We are youth. Since 1897.””

 

Through initiatives like this, we continue to celebrate and strengthen the deep relationship we have with our supporters, creating experiences that show just how meaningful and powerful our community truly is.